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Tech

With Sora’s death, AI’s age of frivolity may be ending

I’m not embarrassed to admit I liked OpenAI’s synthetic video social network. But I understand why it’s going bye-bye. Hello again, and welcome back to Fast Company’s Plugged In. Before we get underway, a little self-promotion: Apple’s 50th anniversary is on April 1. As the big day approached, I re...

3936 views
Tech

Intuit thinks it’s found your company’s next CFO: AI 

CTO Alex Balazs on turning financial software into a ‘system of intelligence,’ the limits of automation, and why trust remains the hardest problem. Alex Balazs has spent more than two decades inside Intuit, starting as an engineer working on early versions of QuickBooks Online, when moving financia...

3712 views
Design

How GM is shaping the future of car design, one Corvette at a time

Concept cars were once eye candy for car collectors. Today, they’re existential lifelines for an auto industry that’s in upheaval. I’m standing in a showroom at the new General Motors design headquarters outside of Detroit resisting the urge to reach out and touch something. In front of me, there...

3203 views
Design

How Delta turned TSA chaos into a brand advantage

Suspending VIP services for members of Congress is a good first step to separate Delta from its customers’ airport nightmares. As brand obsessions go, our collective love/hate relationship with airlines may be one of the most passionate and unique. It’s a perfect storm of time pressure, cost,...

3128 views
Leadership

Why we need to rethink scale

In an increasingly digitized world, it may not be as important as it used to be. In 1966, Bruce Henderson, the founder of the Boston Consulting Group, articulated what would become one of the most influential ideas in the history of business strategy: the experience curve. Its origins date back to ...

3393 views
Design

Scientists have designed a way to save our brains from fake AI videos

ETH Zurich engineers have designed a new chip that can shield visual reality from the manipulation of generative AI. Now we only have to implement it. Visual truth is going down in flames, thanks to new generative AI models that produce synthetic media that looks indistinguishable from reality. But...

3694 views

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