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Fast Company Impact Council

Treat your brand name like infrastructure

Language allows technology to be understood, adopted, and scaled over time. Most technology companies treat brand or product names like marketing. That’s a mistake. Names are infrastructure—not cosmetic choices or launch-day deliverables. When names are wrong, everything built on top of them pays a...

3032 views
Fast Company Impact Council

ChatGPT’s ad test is really a test of trust

The inevitability of advertising doesn’t reduce risk—it concentrates it. Less than two years ago, Sam Altman described advertising as a “last resort” for OpenAI’s ChatGPT, during a Harvard Business School interview. He said he would pursue it if it were the only way to provide global access to high...

2917 views
Tech

Fast, modular, and solar-powered: a better way to build data centers

Last year, Redwood Materials and data center company Crusoe partnered on a first-of-a-kind solar microgrid with secondhand EV batteries. Now, with proof that it works, they’re expanding. A little less than eight months ago, Crusoe and Redwood Materials launched a new kind of project: a modular data...

3032 views

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