American Girl is bringing back its original dolls. Moms might be excited, but will your 7-year-old care?
Mattel is reissuing the classic designs of 8 characters for American Girl’s 40th anniversary. But the real question isn’t whether millennials will buy them for nostalgia—it’s whether kids will be excited by them again. In 1990, my mother discovered a 4-year-old startup called American Girl, and she...