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Fast Company Impact Council

The new rules of trust in an AI era

AI can accelerate output, scale messaging, and compress timelines, but it can’t automate responsibility. Trust hasn’t disappeared from business. It’s been renegotiated.

2250 views
Fast Company Impact Council

Treat your brand name like infrastructure

Language allows technology to be understood, adopted, and scaled over time. Most technology companies treat brand or product names like marketing. That’s a mistake. Names are infrastructure—not cosmetic choices or launch-day deliverables. When names are wrong, everything built on top of them pays a...

3008 views
Fast Company Impact Council

ChatGPT’s ad test is really a test of trust

The inevitability of advertising doesn’t reduce risk—it concentrates it. Less than two years ago, Sam Altman described advertising as a “last resort” for OpenAI’s ChatGPT, during a Harvard Business School interview. He said he would pursue it if it were the only way to provide global access to high...

2835 views

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