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Design

How Delta turned TSA chaos into a brand advantage

Suspending VIP services for members of Congress is a good first step to separate Delta from its customers’ airport nightmares. As brand obsessions go, our collective love/hate relationship with airlines may be one of the most passionate and unique. It’s a perfect storm of time pressure, cost,...

3518 views
Design

How GM is shaping the future of car design, one Corvette at a time

Concept cars were once eye candy for car collectors. Today, they’re existential lifelines for an auto industry that’s in upheaval. I’m standing in a showroom at the new General Motors design headquarters outside of Detroit resisting the urge to reach out and touch something. In front of me, there...

3580 views
Leadership

Why we need to rethink scale

In an increasingly digitized world, it may not be as important as it used to be. In 1966, Bruce Henderson, the founder of the Boston Consulting Group, articulated what would become one of the most influential ideas in the history of business strategy: the experience curve. Its origins date back to ...

4313 views
Design

Scientists have designed a way to save our brains from fake AI videos

ETH Zurich engineers have designed a new chip that can shield visual reality from the manipulation of generative AI. Now we only have to implement it. Visual truth is going down in flames, thanks to new generative AI models that produce synthetic media that looks indistinguishable from reality. But...

4105 views

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