Momwe Gulu la Gym Chain la ku Brazil Limadzipangira Umembala ndi Kutolera Zolipira ndi Mewayz
Chitsanzo: How Força Fitness, malo 12 aku Brazil ochitira masewera olimbitsa thupi, adachepetsa kulephera kwa malipiro ndi 73% ndikusunga maola 160+/mwezi pogwiritsa ntchito zida za Mewayz automation.
6 min read
MT
Mewayz Team
Editorial Team
Business Operations
Case Study — Fitness Industry
Momwe Gulu la Gym la ku Brazil Limachitira Umembala ndi Kusonkhanitsa Malipiro
Força Fitness yachoka pa kutaya R$38,000/mwezi kupita ku zolipirira zomwe sizinatheke mpaka kuyendetsa makina odzichitira okha umembala m'malo 12 - m'masiku osapitirira 90.
Zotsatira Mwachidule
73%
Kuchepetsa Malipiro Olephera
162 hrs
Zimasungidwa pamwezi pa Admin
R$456K
Zopeza Pachaka Zabwezedwa
41%
Kuchepa kwa Mamembala
Kampani: Força Fitness (zopeka zopeka zochokera kumakampani enieni) Malo: Dera la São Paulo, Brazil Kukula: malo 12, 8,400+ mamembala achangu Makampani: Zaumoyo & Kulimbitsa thupi Zida Zogwiritsidwa Ntchito: Mewayz CRM, Invoicing, Payment Automation, Imelo Sequence, Masamba Ofikira
Msika wa Gym waku Brazil: Mwayi wa $3.2 Biliyoni Uli Ndi Vuto Lolipira
Brazil ndi msika wachiwiri waukulu padziko lonse lapansi, kuseri kwa United States kokha. Malinga ndi International Health, Racquet & Sportsclub Association (IHRSA) ndi kafukufuku wamsika kuchokera ku WorldMetrics, dzikolo likudzitamandira 31,000 malo olimbitsa thupiotumikira pafupifupi mamembala a masewera olimbitsa thupi 9.6 miliyoni, kupanga ndalama zokwana $3.2 biliyoni pachaka kuyambira 2025.
Koma pansi pa ziwerengero zochititsa chidwizi pali vuto losalekeza: kusonkhanitsa malipiro. Kafukufuku wamakampani akuwonetsa kuti malo ochitira masewera olimbitsa thupi aku Brazil amataya pakati pa 15% ndi 28% ya ndalama zomwe amayembekeza pamwezi chifukwa cholephera kulipira, makhadi otha ntchito, ndi zolakwika zolipira pamanja. Kwa unyolo wapakatikati ngati Força Fitness, kusiyana kumeneku kumasinthidwa kukhala masauzande a reais akusoweka mwezi uliwonse.
Iyi ndi nkhani ya momwe gulu limodzi lochitira masewera olimbitsa thupi lidalumikiza kutuluka kwa ndalamazo - ndikusintha momwe ntchito yake yonse ikuyendera.
Chovuta: Njira Zapamanja Kuchotsa Ndalama ndi Nthawi Yogwira Ntchito
Ricardo Menezes adayambitsa Força Fitness mu 2017 ndi malo amodzi m'dera la Pinheiros ku São Paulo. Pofika kumayambiriro kwa chaka cha 2024, gululi lidakula mpaka kumadera 12 mu mzindawu, ndi mamembala opitilira 8,400.
Anasamutsa malekodi 8,400 amembala kupita ku Mewayz CRM. Konzani magawo otengera malo. Njira yolipirira yolumikizidwa (Kuphatikiza kwa Stripe ndi PIX ndi chithandizo cha boleto).
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Milungu 3–4: Malipiro Okhazikika
Konzani ma invoice ochitika nthawi zonse a magulu onse amembala. Anapanga kutsatizana kwa masitepe 5: zikumbutso zokha pa Tsiku 1, Tsiku 3, Tsiku 5, Tsiku 7, ndi Tsiku 14 mutalephera kulipira. Adawonjezedwa zongosintha zamakhadi kudzera pa imelo.
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Milungu 5–8: Zochitika za Amembala
Yakhazikitsa masamba 12 otsikira omwe ali ndi mafomu olowera pa intaneti. Adapanga portal yodzithandizira membala kuti asinthe mapulani, zosintha zamalipiro, ndi zopempha zoyimitsa. Ma imelo odzipangira okha (mindandanda yolandirira, madongosolo akalasi, zoyambitsa aphunzitsi).
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Milungu 9–12: Kukhathamiritsa & Makulitsidwe
Mayendedwe a churn-prevention workflows: ndondomeko zodzitchinjiriza zobwerezerana zinayambika pomwe kupezeka kwa mamembala kudatsikira pansi maulendo awiri/sabata. Onjezani zolondolera zotumizira ndi zolipira zokha kwa ophunzitsa. Kuphatikiza malo onse 12 kukhala dashboard imodzi yokhala ndi malipoti a nthawi yeniyeni.
Kuzama Kwambiri: The Payment Automation Engine
Chiyambi cha kusinthaku chinali mayendedwe a Mewayz olipira okha. Umu ndi momwe kutsatizana kwadunning kumagwirira ntchito:
Choyambitsa
Zochita
Mlingo Wochira
Malipiro alephera (Tsiku 0)
Yeseraninso zokha + imelo yokhala ndi ulalo wolipirira kamodzi kokha
1. CRM - Gwero Limodzi la Choonadi kwa Mamembala 8,400
Mewayz isanachitike, zidziwitso za mamembala zidamwazikana pamaspredishithi, makina owerengera zakale, ndi kukumbukira kwa ogwira ntchito patebulo. Mewayz's CRM module idapatsa Força Fitness nkhokwe yolumikizana ya mamembala omwe ali ndi makonda a gawo la umembala, momwe alilipire, kuchuluka kwa opezekapo, malo omwe amakonda, ntchito yophunzitsa, ndi masiku a mgwirizano.
Magawo a makina a CRM adalola gululo kupanga mindandanda yosinthika - mwachitsanzo, "mamembala a ku Moema omwe kupezeka kwawo kudatsikira pansi kamodzi pa sabata m'masiku 30 apitawa" - ndikuyambitsa kuyenderera kwa ntchito motsutsana ndi magawo amenewo.
2. Invoicing & Payment Automation — The Revenue Recovery Injini
Njira yolipirira ya Mewayz inali ndi ndalama zobwerezabwereza zamagawo onse asanu (kuyambira pa R$89/mo kuti mupeze R$349/mo pa pulani yamalo onse). Zosanjikiza zokha zimatha kuyesanso kulingalira, kutsata kwadunning, ndikusintha njira zolipirira - zonsezi popanda kuchitapo kanthu pamanja.
Dongosololi lidakonza ma invoice pafupifupi 8,400 pamwezi ndipo adangothetsa 73 % ya zolephera zolipirira kudzera mumayendedwe a 5-step dunning omwe afotokozedwa pamwambapa.
3. Mayendedwe a Imelo - Kusunga pa Sikelo
Força Fitness yatumiza maimelo asanu odziyendera okha kudzera pa Mewayz:
Zidziwitso zotumizira anthu (zotumizidwa pambuyo pa ulendo wa ka 30) - zidapanga kutumiza anthu 140+ m'miyezi 6 yoyamba
4. Masamba Ofikira - Kutsegula Njira Yapaintaneti
Masambawa anali ndi zithunzi za malo enieni, ndandanda ya makalasi, mitengo yamitengo, ndi mafomu olembetsa ophatikizidwa olumikizidwa mwachindunji ndi CRM ndi njira yolipira.
M'miyezi isanu ndi umodzi, 38% ya umembala watsopano unayambika pa intaneti — tchanelo chomwe chinalipo kale. Avereji ya otembenuka pamasamba onse otsikira inali 4.7%, poyerekeza ndi gawo lamakampani opanga masewera olimbitsa thupi a 2-3%.
The Ripple Effects: Beyond Payments
Kupanga makina sikunangokonza vuto la kulipira - kunasintha momwe Força Fitness imagwirira ntchito.
Kutumizanso antchito: Ogwira ntchito oyang'anira anthawi zonse atatu omwe m'mbuyomu adathera nthawi yawo yambiri pakutsata zolipira adatumizidwanso ku maudindo a membala. Awiri adakhala "ogwirizanitsa opambana" omwe amayang'ana kwambiri kusunga ndi kugulitsa maphukusi ophunzitsira. Mmodzi adasamukira ku gawo lazamalonda la digito, kuyang'anira masamba otsetsereka ndi malo ochezera a pa Intaneti - ntchito yomwe gululi silinakhalepo ndi bandwidth.
Zisankho zoyendetsedwa ndi data: Ndi data yonse ya mamembala, mbiri yolipira, ndi machitidwe ochezera papulatifomu imodzi, Ricardo adatha kuwona kuti ndi malo ati omwe sanachite bwino, ndi magawo ati umembala omwe anali ndi mtengo wapamwamba kwambiri pa moyo wawo wonse, komanso ndi nthawi ziti masana omwe adalowa kwambiri. Izi zisankho zodziwitsidwa zokhudzana ndi ndandanda ya kalasi, kuchuluka kwa ogwira ntchito, komanso malo a masewera olimbitsa thupi a 13 (otsegulidwa mu Q4 2025).
Kukhutitsidwa ndi mamembala: Kafukufuku wa Net Promoter Score (NPS), womwe tsopano watumizidwa zokha kudzera ku Mewayz, wawonetsa kulumpha kuchokera pa 32 mpaka 51 - kudumpha kwakukulu m'malingaliro a mamembala komwe kumayendetsedwa makamaka ndi kuchotsedwa kwa mafoni olipira movutikira komanso kuwongolera akaunti yodzithandizira.
Context Context: Chifukwa Chimene Izi Zili Zofunika kwa Mabizinesi Olimbitsa Thupi aku Brazil
Nkhani ya Força Fitness ikuwonetsa zovuta zamakampani. Malinga ndi IHRSA komanso deta yamakampani yophatikizidwa ndi WorldMetrics ndi WifiTalents:
Brazil ili ndi pafupifupi 31,000 malo olimbitsa thupi, ambiri kuposa mayiko aliwonse kunja kwa United States.
Msika wolimbitsa thupi wa ku Brazil umapanga pafupifupi $3.2 biliyoni pachaka, komabe malire a phindu la masewera olimbitsa thupi odziyimira pawokha amakhala pafupifupi 10-15% - kutanthauza kuti kutsika kwa ndalama zomwe zalephera kulipira kungakhale kusiyana pakati pa phindu ndi kutayika.
Post-miliri, kutengera kulimba kwa digito ku Brazil kudachuluka. Mamembala tsopano akuyembekezerakulembetsa pa intaneti, kasamalidwe ka akaunti yodzichitira okha, ndi njira zolipirira zosinthika kuphatikiza PIX, yomwe idakonza zopitilira 42 biliyoni mu 2024 yokha (Banco Central do Brasil).
Mamembala ochita masewera olimbitsa thupi ku Brazil pafupifupi 6-8% pamwezi pazachuma komanso msika wapakati - ndi churn mosadzifunira (kulephera kwamalipiro) zomwe zimafikira 40% ya chiwopsezo chonse (kuyerekeza kwa mabungwe a Fitness Brasil).
Kwa eni malo ochitira masewera olimbitsa thupi omwe ali mderali, masamu ndi osavuta: kusonkhanitsa zolipira zokha komanso kuyang'anira mamembala sikwabwino - ndi njira yopulumukira.
Zomwe Mungatengere Kwa Eni Mabizinesi Olimbitsa Thupi
Kuchulukirachulukira kosatheka ndi kosinthika. Njira yotsatirika ya dunning yokhala ndi njira zingapo zobwezera zolipirira imatha kubweza 60-75% ya zolipira zomwe zidalephera zokha.
Gwirizanitsani zida zanu. Kuthamanga 4-5 makina osalumikizidwa kumawononga ndalama zambiri ndikupanga ma silo a data. Pulatifomu yolumikizana ngati Mewayz imachotsa kuphatikizika kwa mutu ndikukupatsirani gwero limodzi la chowonadi.
Kafukufuku wankhani aka ndi nkhani zambiri kutengera mabizinesi omwe amawonedwa pamabizinesi olimba omwe amagwiritsa ntchito mapulatifomu abizinesi amodzi. "Força Fitness" ndi "Ricardo Menezes" ndi zongopeka. Ziwerengero zamakampani zimachokera ku IHRSA, WorldMetrics, WifiTalents, ndi Banco Central do Brasil. Zotsatira zilizonse zitha kusiyanasiyana kutengera kukula kwa bizinesi, msika, ndi njira yoyendetsera.
Mwakonzeka Kusintha Umembala & Malipiro a Gym Yanu?
