Iowa Payphone Imadziteteza Yokha (Associated Press, 1984)

Tsiku Lomwe Payphone Inamenyera

Mu 1984, Associated Press inanena za chochitika chodabwitsa kuchokera ku Cedar Rapids, Iowa. Banki ina yakumaloko, pofuna kukonzanso malo olandirira alendo, idaganiza zochotsa foni yolipira yokalamba. Kupita patsogolo kumeneku komwe kumawoneka ngati kwachilendo kunakumana ndi kukanidwa kosayembekezereka - osati kuchokera kwa makasitomala amwano, koma kuchokera pafoni yolipira yokha. Pamene ogwira ntchito amayesa kuyimitsa, "kuphulika kwamagetsi" kunawombera kuchokera pa foni, kudabwitsa ogwira nawo ntchito ndikusintha kuchotsa mosavuta kukhala chowonera chaching'ono. Chochitika chodabwitsa ichi, chomaliza cha makina kutha kutha, chimagwira ntchito ngati fanizo lomvetsa chisoni la zovuta zomwe mabizinesi amakumana nazo akamakulitsa machitidwe awo. Masiku ano, pamene makampani akuyesetsa kusintha machitidwe olowa m'malo ndi mapulaneti amakono monga Mewayz, nthawi zambiri amakumana ndi zofanana, ngakhale zochepa kwambiri, zotsutsana ndi zomangamanga zomwe akufuna kukonza.

Kukwera Kwambiri Kwamachitidwe Obadwa Nawo

Mofanana ndi foni yolipira ya ku Iowa yonyoza, mapulogalamu abizinesi akale ali ndi njira yolimbikitsira moyo. Machitidwe olowa m'malo awa, omwe nthawi zambiri amamangidwa pamakhodi azaka makumi angapo, amakhala okhazikika m'ntchito za tsiku ndi tsiku zamakampani. Mtengo woyambirira komanso kusokonezeka kowasintha kumatha kuwoneka ngati kovutirapo, kupangitsa mabizinesi ambiri "kungowakonza" ndi zigamba ndi ma workaround. Komabe, njira iyi imapanga malo osalimba. Makinawa amakhala:

• Zovuta Kuphatikizira: Amakhala ngati ma silos odzipatula, osatha kuyankhulana ndi mapulogalamu amakono a SaaS, kulepheretsa kayendetsedwe ka ntchito ndi kugwirizanitsa deta.
• Ziwopsezo Zachitetezo: Mapulogalamu akale amakhala pachiwopsezo chazovuta zapaintaneti, popeza mavenda amasiya kupereka zosintha zachitetezo.
• Kusagwira Ntchito Bwino: Kulowetsa deta pamanja ndi zolumikizira movutikira zimasokoneza magwiridwe antchito ndikuwonjezera chiwopsezo cha zolakwika zamunthu.

Kuthamanga kwapano kuchokera pafoni yolipira kunali kocheperako; kulephera kwa dongosolo lofunika kwambiri la cholowa kungakhale kododometsa bizinesi.

Njira Yokhazikika Yamakono

M'malo mwa kukonzanso kowopsa, zonse kapena zopanda kanthu ndi njira yokhazikika. M'malo moyesera kung'amba dongosolo lakale nthawi imodzi - kuyika pachiwopsezo chamagetsi ofananira - mabizinesi okhazikika ngati Mewayz amalola kusintha pang'ono. Makampani angayambe mwa kuphatikiza gawo limodzi lamakono, monga CRM kapena kasamalidwe ka polojekiti, pamodzi ndi kukhazikitsidwa kwawo komwe kulipo. Izi zimathandiza magulu kuti azikhala omasuka ndi mawonekedwe atsopano ndi kayendedwe ka ntchito popanda kusiya machitidwe awo omwe amawadziwa usiku wonse. Kusinthasintha kwa Mewayz kumatsimikizira kuti gawo lililonse latsopano lapangidwa kuti lizigwira ntchito limodzi mosasunthika, kumanga kachitidwe katsopano kogwirizana kachidutswa kakang'ono. Njirayi imachepetsa kusokonezeka ndipo imalola bizinesi kuwonetsa ROI pa sitepe iliyonse, kutsimikizira kufunika kwa nsanja yatsopano musanachite kwathunthu.

"Zinatulutsa mphamvu yamagetsi. Sizinapweteke aliyense, koma zinawapangitsa kuti alumphe." - Associated Press, pazochitika zapafoni ku Iowa (1984)

Kumanga Maziko Otsimikizira Zamtsogolo

Cholinga chachikulu chosamukira ku nsanja ngati Mewayz sikungopewa "kuthamanga" kwa dongosolo lakufa; ndiko kumanga maziko a kukula kwamtsogolo. Modular bizinesi OS ndi yosinthika mwachibadwa. Pamene matekinoloje atsopano akutuluka komanso zosowa zamabizinesi zikusintha, makampani amatha kuwonjezera kapena kusinthana ma module osamanganso kuyambira pachiyambi. Izi zimasintha ukadaulo kuchoka pa chopinga chomwe chingathe kukhala chothandiza. Kumene foni yolipira ya Iowa inali malo okhazikika, omwe amayenera kuchotsedwa, kachitidwe ngati Mewayz ndi chimango chosinthika chomwe chimapangidwa kuti chisinthike. Imawonetsetsa kuti maziko abizinesi sizinthu zotetezedwa, koma njira yamoyo yomwe imayendetsa bwino ntchito, mgwirizano, ndi luso.

Mapeto: Kupitilira Pamapeto Omaliza

Nkhani ya foni yolipira ku Iowa ndi nthano yosangalatsa yakale, chikumbutso chakuti ngakhale machitidwe okhazikika kwambiri ayenera kudzipereka kuti apite patsogolo. Kwa mabizinesi amakono, phunziroli ndi lomveka bwino: kukakamira kuukadaulo wakale ndikoteteza, ndipo pamapeto pake kuluza, nkhondo. Potengera mtundu wa OS ngati Mewayz, makampani amatha kuyendetsa bwino kusinthika kwawo. Atha kulowetsa m'malo osokonekera ndikuyenda kosasunthika, kutembenuza zovuta zakusintha kukhala mwayi wokhazikika komanso kukula kosatha.

Mafunso Ofunsidwa Kawirikawiri

Tsiku Lomwe Payphone Inamenyera

Mu 1984, Associated Press inanena za chochitika chodabwitsa kuchokera ku Cedar Rapids, Iowa. Banki ina yakumaloko, pofuna kukonzanso malo olandirira alendo, idaganiza zochotsa foni yolipira yokalamba. Kupita patsogolo kumeneku komwe kumawoneka ngati kwachilendo kunakumana ndi kukanidwa kosayembekezereka - osati kuchokera kwa makasitomala amwano, koma kuchokera pafoni yolipira yokha. Pamene ogwira ntchito amayesa kuyimitsa, "kuphulika kwamagetsi" kunawombera kuchokera pa foni, kudabwitsa ogwira nawo ntchito ndikusintha kuchotsa mosavuta kukhala chowonera chaching'ono. Chochitika chodabwitsa ichi, chomaliza cha makina kutha kutha, chimagwira ntchito ngati fanizo lomvetsa chisoni la zovuta zomwe mabizinesi amakumana nazo akamakulitsa machitidwe awo. Masiku ano, pamene makampani akuyesetsa kusintha machitidwe olowa m'malo ndi mapulaneti amakono monga Mewayz, nthawi zambiri amakumana ndi zofanana, ngakhale zochepa kwambiri, zotsutsana ndi zomangamanga zomwe akufuna kukonza.

Kukwera Kwambiri Kwamachitidwe Otengera Zinthu Zakale

Mofanana ndi foni yolipira ya ku Iowa yonyoza, mapulogalamu abizinesi akale ali ndi njira yolimbikitsira moyo. Machitidwe olowa m'malo awa, omwe nthawi zambiri amamangidwa pamakhodi azaka makumi angapo, amakhala okhazikika m'ntchito za tsiku ndi tsiku zamakampani. Mtengo woyambirira komanso kusokonezeka kowasintha kumatha kuwoneka ngati kovutirapo, kupangitsa mabizinesi ambiri "kungowakonza" ndi zigamba ndi ma workaround. Komabe, njira iyi imapanga malo osalimba. Makinawa amakhala:

Njira Yokhazikika Yamakono

M'malo mwa kukonzanso kowopsa, zonse kapena zopanda kanthu ndi njira yokhazikika. M'malo moyesera kung'amba dongosolo lakale nthawi imodzi - kuyika pachiwopsezo chamagetsi ofananira - mabizinesi okhazikika ngati Mewayz amalola kusintha pang'ono. Makampani angayambe mwa kuphatikiza gawo limodzi lamakono, monga CRM kapena kasamalidwe ka polojekiti, pamodzi ndi kukhazikitsidwa kwawo komwe kulipo. Izi zimathandiza magulu kuti azikhala omasuka ndi mawonekedwe atsopano ndi kayendedwe ka ntchito popanda kusiya machitidwe awo omwe amawadziwa usiku wonse. Kusinthasintha kwa Mewayz kumatsimikizira kuti gawo lililonse latsopano lapangidwa kuti lizigwira ntchito limodzi mosasunthika, kumanga kachitidwe katsopano kogwirizana kachidutswa kakang'ono. Njirayi imachepetsa kusokonezeka ndipo imalola bizinesi kuwonetsa ROI pa sitepe iliyonse, kutsimikizira kufunika kwa nsanja yatsopano musanachite kwathunthu.

Kumanga Maziko Otsimikizira Zamtsogolo

Cholinga chachikulu chosamukira ku nsanja ngati Mewayz sikungopewa "kuthamanga" kwa dongosolo lakufa; ndiko kumanga maziko a kukula kwamtsogolo. Modular bizinesi OS ndi yosinthika mwachibadwa. Pamene matekinoloje atsopano akutuluka komanso zosowa zamabizinesi zikusintha, makampani amatha kuwonjezera kapena kusinthana ma module osamanganso kuyambira pachiyambi. Izi zimasintha ukadaulo kuchoka pa chopinga chomwe chingathe kukhala chothandiza. Kumene foni yolipira ya Iowa inali malo okhazikika, omwe amayenera kuchotsedwa, kachitidwe ngati Mewayz ndi chimango chosinthika chomwe chimapangidwa kuti chisinthike. Imawonetsetsa kuti maziko abizinesi sizinthu zotetezedwa, koma njira yamoyo yomwe imayendetsa bwino ntchito, mgwirizano, ndi luso.

Mapeto: Kupitilira Pamapeto Omaliza

Nkhani ya foni yolipira ku Iowa ndi nthano yosangalatsa yakale, chikumbutso chakuti ngakhale machitidwe okhazikika kwambiri ayenera kudzipereka kuti apite patsogolo. Kwa mabizinesi amakono, phunziroli ndi lomveka bwino: kukakamira kuukadaulo wakale ndikoteteza, ndipo pamapeto pake kuluza, nkhondo. Potengera mtundu wa OS ngati Mewayz, makampani amatha kuyendetsa bwino kusinthika kwawo. Atha kulowetsa m'malo osokonekera ndikuyenda kosasunthika, kutembenuza zovuta zakusintha kukhala mwayi wokhazikika komanso kukula kosatha.