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Design

Why Buc-ee’s is protecting its logo at all costs

The popular roadside stop is notoriously protective of its logo, going after smaller shops whose logos have little in common with its beaver. The gas station convenience chain Buc-ee’s is known for selling a slew of logo-ed merch to its devoted brand fans. And increasingly, it’s also known for aggr...

4578 views
Tech

The secret to mastering AI is getting the division of labor right

Step one: Don’t start by outsourcing your thinking. The promise of AI was always that it would handle certain kinds of work so we could focus on others. It was going to free our time, reduce friction, and let us concentrate on what requires human judgment and creativity.

4196 views
Leadership

The China exposure every CEO must address

The supply chains, innovation shifts, and geopolitical moves that are rewriting the rules for every Western company. Most Western executives think their exposure to China begins and ends with the question of whether they buy from or sell to Chinese companies. They are wrong. China’s capacity for in...

4470 views

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