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The ‘Great KitKat Heist’ turned into a sweet PR victory for Nestlé
While 413,793 missing candy bars will surely come with a business cost, they could pay for themselves in goodwill for the Swiss food giant. During the week of March 23, a truck carrying Nestlé’s new Formula One-themed KitKat bars was making its way from picturesque central Italy to its intended de...
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