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Fast Company Impact Council

Empty nester women: The new targeting market?

Marketers have a growth opportunity with this increasing, overlooked segment. There’s a tremendous, ageless opportunity hiding in plain sight, but marketers need to look through a different lens to see it. Right now, there are some 35 million U.S. empty nester women, as I calculate it, and a growin...

2214 views
Fast Company Impact Council

Fueling Creativity: The CFO’s Role

How a CFO who believes in the work can shape culture, talent, and growth in a creative business. There’s been a lot of noise in the advertising industry lately, from restructuring to consolidation to massive financial recalibrations at the industry’s biggest companies.

1430 views
Fast Company Impact Council

Modern social impact conferences need a new playbook

The most valuable gatherings create space for candor, complexity, and real leadership conversations. Recently, Angela Parker, cofounder and CEO of Realized Worth, posed a sharp question on LinkedIn: What is the point of a conference anyway?

1679 views
Fast Company Impact Council

24 technology trends to watch this year

As tech continues changing and adapting, executives share what they’re seeing for 2026. When we say “technology” there’s a lot more than just artificial intelligence. Yet when talking about tech trends, AI is what most executives will point to. This year, leaders are seeing many trends around AI, f...

1167 views
Fast Company Impact Council

4 lessons from the mass timber movement

The success of this green building material offers insights any leader can use to drive true innovation. The climate crisis demands that we rethink how we construct the built environment. Buildings account for more than 33% of global energy consumption and nearly 40% of greenhouse gas emissions. Tr...

1001 views
Fast Company Impact Council

Innovation proves the product works

Commercialization proves that the organization works. At the Exceptional Women Alliance (EWA), we bring together senior executive women who mentor one another to achieve both professional success and personal fulfillment through trusted peer relationships. As founder, chair, and CEO of EWA, I have ...

923 views
Fast Company Impact Council

Better technology is an imperative for behavioral health

Behavioral health systems should focus on how care is delivered, not how billing departments prefer to capture it. The state of behavioral health tells two different stories.

1355 views
Fast Company Impact Council

Sustainability is dead—long live purpose

Embedding purpose in products and services helps companies outperform those that don’t. In business conversations today, there’s generally an eye roll when someone brings up “sustainability” or “ESG.” Once a favorite of investors, boards, and marketers, sustainability has been politicized, depriori...

1068 views
Fast Company Impact Council

The AI race won’t be won in the cloud

The companies that scale fastest in the AI era will build the deepest trust with the communities powering it.

1371 views
Fast Company Impact Council

The new rules of trust in an AI era

AI can accelerate output, scale messaging, and compress timelines, but it can’t automate responsibility. Trust hasn’t disappeared from business. It’s been renegotiated.

1267 views
Fast Company Impact Council

Treat your brand name like infrastructure

Language allows technology to be understood, adopted, and scaled over time. Most technology companies treat brand or product names like marketing. That’s a mistake. Names are infrastructure—not cosmetic choices or launch-day deliverables. When names are wrong, everything built on top of them pays a...

1424 views
Fast Company Impact Council

ChatGPT’s ad test is really a test of trust

The inevitability of advertising doesn’t reduce risk—it concentrates it. Less than two years ago, Sam Altman described advertising as a “last resort” for OpenAI’s ChatGPT, during a Harvard Business School interview. He said he would pursue it if it were the only way to provide global access to high...

1793 views

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